Don Peterson Executive Vice President, SNK Development Inc. Don Peterson says the biggest challenge of his job is the "wild card factor. On any given day, you must be prepared to meet the unexpected." The competitive advantage of SNK is its nimbleness in dealing with these unexpected factors. "In contrast to a large corporate hierarchy with multiple layers," explains Peterson, "we are smaller and nimbler. At our best, we entrust, empower and encourage initiative from our team members." Peterson views his fundamental responsibility as identifying real estate opportunities that bring value to the company and its investors. He believes SNK's size and agility makes the company able to react faster and take advantage of new conditions in the market as they arise. He cites his team's creative ability to think out of the box as one of the company's greatest assets. But he doesn't lose sight of his own guiding principle: "Never compromise your integrity." Peterson looks forward to future growth in development, citing the continuing need for additional housing in most western markets as the fundamental that will drive development. He plans to keep a steady stream of product in SNK's pipeline, and he anticipates the company's emergence into new markets as opportunities can be identified.